Nonprofit marketing that reaches the right people
Communications
Your message is often the first thing donors and community members experience. When it's clear, people understand your work right away and want to be part of it.
Clear messaging makes every other part easier
Messaging architecture & brand voice
What it isA strategic foundation for how your organization talks about its work. We bring staff and board together to define your core message, supporting themes, and brand voice, then capture it in a practical guide your whole team can use.
- One clear, consistent way for staff and board to describe your work
- A message that reflects who you serve and what makes your approach distinct
- Guidelines that make every newsletter, grant, and web page easier to write
Case for support & donor materials
What it isStory-driven materials that show supporters why your work matters and what their support makes possible. We write your case for support and the program summaries, impact reports, and stories that carry it.
- A case for support ready for a campaign, major gift meeting, or grant
- Impact stories that pair your data with the people behind it
- Materials your team can adapt for each conversation
Audience messaging
What it isTailored messaging for each group your mission depends on. We identify your key audiences and shape your core story into messages that speak to what each one cares about.
- Clear messages for donors, partners, volunteers, and community members
- A sharper sense of who you're speaking to and what moves them
- Outreach that feels personal to each group
Content & email campaigns
What it isA sustainable content program that keeps your organization visible all year. We plan and write email campaigns, newsletters, and digital content around a calendar sized to your team's capacity.
- A consistent content rhythm your team can keep up with
- Email campaigns that move people from interest to action
- Templates and stories that make each piece faster to write
Client rating
How clients rate the work
Audience alignment workshop for an environmental conservation nonprofit
The gap between your work and how people see it
When everyone describes your work differently
When staff, board and volunteers each explain your work in their own words, the message drifts. Your website and donor materials start to tell slightly different stories, and people come away less sure of what you do.
We bring your staff, board and key partners together to agree on your core message and the language you'll use to share it.
The result is a practical guide your team can put to work right away. The same clear message runs through every appeal, grant, presentation and web page, in a brand voice that sounds like you.
When your impact stays in your reports
Most nonprofits track their outcomes carefully, often because funders require it. Those numbers prove the work is happening. A story shows why it matters, and that's what moves someone to give or get involved.
The stories are usually there too, in staff conversations, program notes and thank-you letters. Only a few make it into a newsletter or appeal.
A few questions show us where the stories are:
- Where do your stories live today, and who gathers them?
- Which outcomes matter most to the people you want to reach?
- Do you have permission and photos to share them?
- How often does a story make it into your newsletter, website or grant reports?
From there, we help you build a steady supply of stories and pair each one with the data behind it. Supporters see both the scale of your work and the people it changes.
When every audience gets the same message
Most nonprofits speak to two very different groups: the people they serve and the people who make that work possible. Someone looking for help needs to know how to get it. A donor wants to see what their gift makes possible.
We identify the audiences that matter most to your mission and what each one needs from you. Then we shape your core message for each group, so it speaks directly to them.
Your story stays consistent, and every reader finds a clear reason to connect.
Questions about communications support
-
Our fees follow the scope of the work. Defined projects, like messaging architecture or a case for support, are priced as one project fee. Ongoing content and email campaigns run as a monthly retainer, with a planning session each month to set priorities. You can hire us for one service or several. After our first conversation, we send a proposal with the scope, timeline and price in writing.
-
A communications consultant helps your organization describe its work clearly and consistently to the people who matter most. Our work covers messaging and brand voice, donor materials, audience messaging, and content and email campaigns. We work alongside your staff, so your team gains a stronger message and the tools to keep using it.
-
A consultant is a strong fit when your organization needs strategy and a clear message first. An agency suits large-scale production, like ad campaigns, video or a full rebrand with a design team. Many of our clients start with messaging and strategy, and that message then guides any agency or designer they bring in later.
-
We write them. Messaging documents, case statements, donor materials, email campaigns and website copy are all part of our work, and every piece goes through review rounds with your team.
-
We set your message and plan your channels; your team or a social media partner handles day-to-day posting. Your posts then draw from the same messages and calendar as everything else you send.
-
A kickoff call, access to your current materials and two to three hours for a workshop with key staff and board. We handle the drafting and bring each piece back to you for review.
-
Yes. We work with nonprofits across the country. Most planning sessions, workshops and reviews run smoothly over video, and we travel to you for in-person workshops when your team would benefit from time in the same room.
Communications works best alongside
Let's sharpen your story
Tell us what you're working on. We'll suggest a first step sized to your team.