Case Studies
HomeCare & Hospice of the Valley
Clear messaging for every service and a website that reflects the quality of their care.
Overview
Across two engagements, Forward Cadence helped HomeCare & Hospice of the Valley define a clear, consistent message and carry it onto a new website. We started with discovery and stakeholder interviews, built a messaging framework their whole team uses, then designed the site around the partners who refer patients to them.
The Challenge
HomeCare & Hospice of the Valley provides hospice, home care and bereavement support across three counties, and their impact is felt deeply throughout the community. The next step was a website and messaging that showed people the full depth of the work their team does every day.
Leadership saw an opportunity to:
- Describe each of their services in clear, specific language that reflects the care families receive
- Lead with referral partners as the primary audience, then give families, volunteers and job seekers clear pathways of their own
- Bring it all together in a modern, accessible website
Our Approach
01Defining the message
Assess
- Led discovery on core values, audiences and opportunities
- Interviewed stakeholders and audited existing communications
Build
- Developed a messaging framework and communications strategy grounded in the team's day-to-day work
Equip
- Gave leadership and staff a shared, consistent way to describe their services and their "why"
02Building the website
Assess
- Reviewed the existing site's content, accessibility and search performance
Build
- Shaped the information architecture around referral partners first
- Wrote all website copy and set the design direction
- Managed the project end to end with their web developer
Equip
- Launched a modern, accessible site on a platform built to grow with the organization
What We Made Possible
HomeCare & Hospice's website now reflects the quality of care their team provides every day. Referral partners have a clear pathway to connect with the organization, and families, volunteers and job seekers can each find what they need.
- Make referring easy
- The site is designed around referral partners first, with a direct path to connect with the team.
- Show what sets them apart
- Each service is described in specific language that reflects the team's quality of care.
- Give every audience a clear path
- Navigation built around audiences guides families, volunteers and job seekers to what they need.
- Design for every visitor
- Accessible design and accurate, current information serve everyone, including people using assistive technology.
Take a Tour of the New Site
Referral partners can start a referral from the first screen. Families, volunteers and job seekers each have their own clear path, and every page reflects the quality of care the team provides.
Phenomenal job, team. Your project management style was great. I especially appreciated the Loom videos that allowed me to review updates at my availability. The ability to coordinate this project with what seemed like little to no formal meetings was great.
Let’s Move Your Mission Forward—Together
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