EXPERTISE · MESSAGING & COMMUNICATIONS
Nonprofit messaging that makes every ask easier
One clear message your whole team can use, shaped into stories and appeals for each audience, with examples from small nonprofits we've worked with.
ON THIS PAGE
01 Start with your core message and case for support
02 Tell stories that move people
03 Shape messages for each audience
04 Choose your channels and make your website work for you
05 Where messaging meets fundraising
06 Common questions
Overview
HomeCare & Hospice of the Valley has cared for families across three counties through some of life's most tender moments. Even the most trusted care needs a clear way for people to find it. Forward Cadence partnered with HomeCare & Hospice to bring that clarity to how they share their work. Together, we built a messaging framework for every service and a website designed around the partners who refer patients.
The Challenge
HomeCare & Hospice of the Valley serves families across three counties, and many of those families arrive through a referral. Hospitals, physicians and care facilities needed a quick way to understand each service and send a patient. Families, volunteers and job seekers came looking for something else entirely. The website had to serve all of them, starting with the partners who refer.
Our Approach
01Defining the message
Assess
- Led discovery on core values, audiences and opportunities
- Interviewed stakeholders and audited existing communications
Build
- Developed a messaging framework and communications strategy grounded in the team's day-to-day work
Equip
- Gave leadership and staff a shared, consistent way to describe their services and their "why"
02Building the website
Assess
- Reviewed the existing site's content, accessibility and search performance
Build
- Shaped the information architecture around referral partners first
- Wrote all website copy and set the design direction
- Managed the project end to end with their web developer
Equip
- Launched a modern, accessible site on a platform built to grow with the organization
What We Made Possible
HomeCare & Hospice's website now reflects the quality of care their team provides every day. Referral partners have a clear pathway to connect with the organization, and families, volunteers and job seekers can each find what they need.
- Make referring easy
- The site is designed around referral partners first, with a direct path to connect with the team.
- Show what sets them apart
- Each service is described in specific language that reflects the team's quality of care.
- Give every audience a clear path
- Navigation built around audiences guides families, volunteers and job seekers to what they need.
- Design for every visitor
- Accessible design and accurate, current information serve everyone, including people using assistive technology.
Take a Tour of the New Site
Referral partners can start a referral from the first screen. Families, volunteers and job seekers each have their own clear path, and every page reflects the quality of care the team provides.
Phenomenal job, team. Your project management style was great. I especially appreciated the Loom videos that allowed me to review updates at my availability. The ability to coordinate this project with what seemed like little to no formal meetings was great.
Let’s Move Your Mission Forward—Together
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